Feliz Interiors


In early 2016, Feliz Interiors will open their first retail location in Houston. The focus of the company is luxury bedding and home goods. Prine Design is working with the owners to shape the brand strategy and prepare the website launch. 

Building the Feliz brand

We created the Feliz logo after many hand-drawings and digital iterations. There were several promising designs, but we narrowed the options down to three of the top contenders. The owners sent the line-up to a mailing list of friends and associates. The clear winner emerged and we began to create design treatments. As the team builds out the retail location, we will work to deliver the full branding package, and design invitations for the grand opening.