A New Way to Monitor Refinery Performance

Performance Monitoring & Reporting Center (PMRC) is a software solution offered by ZeoNet Inc. which supports refinery personnel in monitoring both commercial and technical operations. The various modules of the program provide users with highly customizable views of current and historical performance data in a collaborative environment, allowing management to make informed decisions quickly. 

PMRC is a unique product in a category of it’s own. The branding had to reflect the product’s quantum leap forward in analyzing large amounts of data with an attractive user interface.  We followed our usual minimalist design ethos to arrive at several variations of the “gauge” logo concept. Each color variation will be used depending on the application. For the promotional materials, we applied the logo to a brushed metal button, overlaid on a futuristic time warp image.

BUILDING THE PMRC Brand

GOALS:

Design logos for the product & Software modules

CREATE marketing materials & website WHICH:
REFLECTS THE UNIQUE CONCEPT OF PMRC
DESCRIBES THE VARIOUS software MODULES
presents the brand consistently across various mediums